E-Waste Collection at Amoeba Music

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Not RFID-related, but a good example of creative thinking that results in:

  1. Establishing new points-of-entry for reverse logistics processes
  2. Employing environmental marketing efforts to reach out to new customers
  3. Harnessing the marketplace to meet a need underserved by government (sorry, that sounded really conservative!)
  4. Further demonstrating a business’ corporate social responsibility

Via Green LA Girl, Amoeba Music in Hollywood has set up a collection point (named “The Big Green Box”) for old/broken electronics and will ensure items are properly recycled. She’s included more details in her story at WorldChanging Los Angeles.

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