Not RFID-related, but a good example of creative thinking that results in:
- Establishing new points-of-entry for reverse logistics processes
- Employing environmental marketing efforts to reach out to new customers
- Harnessing the marketplace to meet a need underserved by government (sorry, that sounded really conservative!)
- Further demonstrating a business’ corporate social responsibility
Via Green LA Girl, Amoeba Music in Hollywood has set up a collection point (named “The Big Green Box”) for old/broken electronics and will ensure items are properly recycled. She’s included more details in her story at WorldChanging Los Angeles.